In an arts-rich city bubbling over with hundreds of live entertainment options on any given weekend, a new theatre company needs to offer something different to sell tickets. Our solution: put a stake in the ground and be the only one in town to offer its audience “full contact” with the theatre-making process.
We wove it into the name, implemented interactive opportunities, and created a campaign of integrated web, viral video, print, and social media work that gave its shows a uniquely engaging viewpoint—and increased ticket sales by 75% the first season.
This has led to the company finishing in the black the first year (a rarity) and going form start-up to Jeff-award winner. And now, we have rebranded the company with something fresher with energy and a bit of attitude—a perfect match for where Eclectic is today.