Turning ridicule into action.

Laughter is a powerful emotion. But what if we could harness it to accomplish a greater goal?

Like nearly everybody in the Western world, we appreciated the absurd contradiction between a Russian president opposed to gay equality and his obliviously homoerotic stripped-to-the-waist publicity photos. But then we did something nobody else did: we bought the URL, ShirtlessPutin.com. And we created a website that leverages this built-in humor to serve up the tools for ending injustice at home and abroad.

Sadly, the site is gone. For some reason, unnamed trolls stole it.