Changing the model.

Smartbox puts samples on the hands of hard-to-reach independent convenience store owners. It was a new idea in this channel and the sales process needed a follow up to the initial meeting—something to remind them of how it all works or explain to decision makers in their organization.

A limited budget wouldn’t allow for the video they wanted, but we needed something dynamic that
simply explains this new idea. So we illustrated and animated this web page in Adobe Muse. Smartbox immediately went from a quarterly program to monthly with the first year selling out instantly.